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Read European IP Helpdesk’s case study on how UK company ALLWINTER (Download PDF version here) broke into the snowboard market using a range of IP tools. "Not only did a patent need to be filed, but it was essential to protect the look and feel of the PowDaze®, considering its unique design and ability to attach to most snowboards. By filing a design application in the UK first, ALLWINTER® was able to get the priority date needed to raise funds and look at the relevant markets so that they could expand their design protection globally".